Role: Brand Designer | Illustrator
Objective: Modernise and Brand Zoo Signages
Outcome:
Redesigned zoo animal signages from traditional realistic drawings/photographs to a stylised approach that I believed is a thoughtful shift that might enhances visitor engagement and overall aesthetics
Objective: Modernise and Brand Zoo Signages
Outcome:
Redesigned zoo animal signages from traditional realistic drawings/photographs to a stylised approach that I believed is a thoughtful shift that might enhances visitor engagement and overall aesthetics
A series of experimental illustrations done for a rebrand of Singapore Zoo. This project is done for the Final Year Project of the Diploma in Visual Communication in Temasek Polytechnic. The branding project was submitted for Crowbars Awards 2011 and subsequently got Bronze in Illustrations category.
Reflections
Redesigning zoo animal signages from traditional realistic drawings/photographs to the stylised approached is a thoughtful shift that might enhances visitor engagement and overall aesthetics. This transition allows for a more cohesive and visually appealing design that aligns with the zoo’s branding while making information more accessible and engaging for all ages.
Stylized illustrations offer flexibility in highlighting key features of each animal, creating a more educational and memorable experience. Think about the last time what a caricature did for you!
Stylized illustrations offer flexibility in highlighting key features of each animal, creating a more educational and memorable experience. Think about the last time what a caricature did for you!