Background: A mobile banking app by Telkomsel Indonesia. Its aggregates popular banks into on go-to app that allows many features like splitting the check and, transferring friends money and so on. A brand is to be developed with the naming process that connotes ease of transfer and a one stop solution.
Role: Brand Designer (co-designer) | Illustrator | UI Designer (co-designer)
Objective: Brand Identity for Redi Telkomsel (2020)
Role: Brand Designer (co-designer) | Illustrator | UI Designer (co-designer)
Objective: Brand Identity for Redi Telkomsel (2020)
Outcome: Developed a brand identity and proposed a visual direction for the app and social media touchpoints
Key Visuals
Brand Guide
A basic look and feel to be developed into the app
Multiple naming options were developed to reflect the brand idea, evoking ease, movement, and the simple swipe action behind how the app works