An extension of Kuhlbarra - a barramundi farm off Singapore waters that is sold mainly online, Kuhlbarra began to debut in China's markets. Hence, a premium packaging option was considered as online delivery in China is a booming market, even for fresh produce. Kuhlbarra's positioning as a higher end barramundi option meant plenty of R&D and working with the China team to produce operationally feasible packaging options that would not hinder process of delivery, freshness and customer experience. Below are the boxes options explored.
Intial Box Idea
Intial Box Idea
Intial Box Idea
Experimentation with a more elaborate packaging structure without the need of using EPS packaging in efforts of being eco-friendly.
Packaging experimentation to be marketed in Singapore
Final Product