Role: Brand Designer, Illustrator
Objective: Brand Identity for Common Wealth Capital Catering Kitchen (2018)
Objective: Brand Identity for Common Wealth Capital Catering Kitchen (2018)
To develop a fresh and modern brand identity for a new catering company specializing in healthy, wholesome, and Western-style meals. The brand should evoke a sense of quality, nourishment, and approachability, appealing to health-conscious individuals, corporate clients, and event planners.
The initials of Commons Cater, CC were first explored. However, it looked corporate and cold.
The idea of using a food representative for the logo was later explored as it is clearer to viewers about the nature of the company and this time, because shapes of ingredients are usually organic and usually not clean-cut like modern crisp vectored styles, organics line and vibrant colours were introduced to portray the wholesomeness of the ingredients used.
