Background:
Commons Cater is a branding project conceived in early 2018. It focuses mainly on the use of the online platform to help customers cater food from a list of established local companies like Swissbake, Pastamania and Kraftwich. The brand was conceptualised to be modern and fuss-free.
Role:
Brand Designer | Identity | Website Designer
Objective:
This project focuses on designing a user-friendly Claims web app and its mobile counterpart, aimed at streamlining the claims process for businesses and employees.
"C.C" Intials Phase
"C.C" Intials Phase
The initials of Commons Cater, CC were first explored. However, it looked corporate and cold even though a fork and spoon were used. The idea of using a food representative for the logo was later explored as it is clearer to viewers about the nature of the company and this time, because shapes of ingredients are usually organic and usually not clean-cut like modern crisp vectored styles, organics line and vibrant colours were introduced to portray the wholesomeness of the ingredients used.
C.C initial idea
"C.C" Initials Phase. Incorporating Signature dishes elements
Incorporating Signature dishes elements
Incorporating Signature dishes elements
Incorporating Signature dishes elements
Incorporating Signature dishes elements
Selected logo
Below is the Compiled Corporate Guidelines.
Their website