Background:
CapitaStar is a loyalty & rewards programme offered by CapitaLand Mall Asia in Singapore. In 2021 they wanted a brand refresh to be launched together with their loyalty app.
CapitaStar is a loyalty & rewards programme offered by CapitaLand Mall Asia in Singapore. In 2021 they wanted a brand refresh to be launched together with their loyalty app.
Role: Brand Designer(co-designer) | Product Designer(co-designer) | Illustrator
Objective: Revamp CapitaStar (2021)
Objective: Revamp CapitaStar (2021)
Rebranding of this project was a tumultuous one. The brief was to have a contemporary, almost retail look and feel to the new brandmark and it seems to have settled on the brandmark developed on the left. After several reviews, there were some concerns from the clients. It was felt that the logo developed needs to be pulled apart more. (sketches on the right) leading to the existing logo today.
UIUX Toolkit
Shadowing the UI team, here illustrations developed/proposed by me were for the User Experience of the Capitastar App. The styles proposed were modular and easy adapt, with scalability in the back of our heads.
